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Fair Value and its Clusters in Marketing

FAIR VALUE

This strategy was given by Michael Treacy and Fred Wiersema in their book “The Discipline of Market Leaders”. Fair Value is the basic or the minimum expectation of the customer.  A company’s ability to fulfil these expectations is called its “Value Discipline”. Fair Value and its Clusters The above value ...

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PORTER’S 5 FORCES IN E-COMMERCE

PORTER’S 5 FORCES IN E-COMMERCE

Porter’s 5 Forces is a Marketing Tool for analysing the competition of a Business. It is a model used to explore the environment in which a product or a company operates to generate competitive advantage techniques for analyzing industries and competitors. PORTER’S 5 FORCES IN E-COMMERCE These forces determine the ...

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