Different types of Marketing is used by organizations to know their product to the target audience. It creates awareness to the customers about the features, specifications, and benefits of the company’s products. It focuses on encouraging the target audience to buy those specific products and services. These marketing strategies totally innovative or previously tried or tested strategies.
The Following are the Different Types Of Marketing strategies
Find a cause both your customers and your company care about. It can create magic for your business.
Eg: Instead of doing the traditional “buy one get one free” promotion, Toms Shoes built a strong customer following and reputation for giving back by giving away a free pair of shoes to someone in need for every shoe purchase made by their customers.
Create and publish content on various platforms to give information about certain products or services to potential customers and to influence them, without making a direct sales pitch.
A form of direct marketing using databases of customers or potential customers to generate personalized communications in order to promote a product or service. Database marketing emphasizes the use of statistical techniques to develop models of customer behavior, which are then used to select customers for communications.
Also known as Partnership Marketing, this technique links complementary brands, thereby creating strategic partnerships that benefit both companies. While one adds value to existing customers by generating more income, the other build new customer relationships.
The privilege (not the right) of delivering anticipated, personal, and relevant messages to people who actually want to get them. It recognizes the new power of the best consumers to ignore marketing, and that treating people with respect is the best way to earn their attention.
Get your customers talking about your products and services by hitting on something so great that people can’t help but share with others. Each time a new product is created, customers have to be given a reason to dream about their future purchase.
Eg: WestJet expected 800,000 views from its 2013 Christmas video. But in the few short days, since Christmas Miracle went life, it topped 13 million views by people in more than 200 countries. It made news in the U.K., Australia, Japan, Poland, and Malaysia. The media attention generated by this viral video is estimated at over a million dollars.
Hide some of your products and services’ best features. Sometimes not telling everyone everything can become a great source of buzz.
Eg: Think of a movie trailer that got you very excited to go see the movie. While not showing all the aspects of the movie, the advertiser can create enough intrigue to drive viewers to want to see more.
Buzz marketing is a viral marketing technique that is focused on maximizing the word-of-mouth potential of a particular campaign or product, whether that is through conversations among consumers’ family and friends or larger scale discussions on social media platforms. By getting consumers talking about their products and services, companies that employ buzz marketing hope to grow their awareness through the growth of online traffic and increase sales and profits.
Eg: if a company decides to promote a product through some type of event centered around a show or stunt of some kind where consumers can try the product and are encouraged to share their experiences through everyday conversation or online.
Political marketing is a relatively new terminology in mainstream political science literature. Political marketing implies the usage of marketing tools, techniques, and methods in the political process. In other words, political marketing is the outcome of the marriage between marketing and politics.
Affiliate marketing is the process of earning a commission by promoting other people’s (or company’s) products. You find a product you like, promote it to others and earn a piece of the profit for each sale that you make.
Trade marketing is a wider marketing discipline that aims to increase demand with supply chain partners such as wholesalers, retailers, or at the distributor level, rather than just at the customer level.
Trade Marketing is also called B2B marketing or business-to-business marketing. All the promotional activities are aimed at increasing the demand for the product among the various supply chain partners.